#ShowUsYourChildCare Social Media Toolkit

Moms First and theSkimm have teamed up to launch #ShowUsYourChildCare: a new campaign calling on companies to show up for their employees and open up about their child care policies.

The campaign acknowledges that child care is not a one size fits all. Policies can range from a dependent care FSA, resources for employees to access child care, direct child care subsidies or discounts, back up child care benefits, stipends, on-site child care or even workplace flexibility to accommodate caregiving needs.  

Thank you for taking action and helping to increase transparency around employer child care benefits. We’ve put together this toolkit to provide companies with guidance to participate in this campaign.

Step 1: #ShowUsYourChildCare: Publicly Share Your Company’s Child Care Benefits

Share your organization’s child care benefits on LinkedIn, Instagram, Twitter, and/or Facebook. Don’t forget to use the campaign hashtag #ShowUsYourChildCare and tag us (@MomsFirstUS and @theSkimm), so we can amplify your posts.

• LinkedIn: We are excited to be part of the #ShowUsYourChildCare campaign, showcasing our commitment to supporting our employees and their families. Through our comprehensive child care benefits, we strive to create an inclusive and supportive workplace. Join us in advocating for accessible child care for all. @theSkimm @Moms First (formerly Marshall Plan for Moms)

• Instagram: 📢 Calling all working parents! We're thrilled to participate in the #ShowUsYourChildCare campaign, championing affordable and reliable child care. At [Company Name], we understand the importance of work-life balance and proudly offer a range of child care benefits to our employees. Together, let's build a better future for families. 💪🏼💼✨ @theSkimm @MomsFirstUS

• Facebook: We believe in supporting our employees every step of the way, and that includes providing accessible child care options. As part of the #ShowUsYourChildCare campaign, we're sharing our commitment to creating a family-friendly workplace. At [Company Name], we offer a range of child care benefits to ensure our employees can thrive both personally and professionally. Join us in advocating for affordable child care nationwide! @theSkimm @MomsFirstUS

• Twitter: 🚀 Exciting news! We're joining forces with @theSkimm and @MomsFirstUS to amplify our child care benefits through the #ShowUsYourChildCare campaign. At [Company Name], we recognize the challenges faced by working parents and are dedicated to providing support. Together, let's break down barriers and create a brighter future for families everywhere!

Graphics: You can download social templates to share your benefits here. For inspiration, take a look at posts from Moms First and theSkimm.

Example Posts:

For even more ideas, check out what companies posted to share their paid family leave through theSkimm's #ShowUsYourLeave movement, including Goldman Sachs, Reddit, Adobe, HSBC, Morgan Stanley, Zillow, DoorDash, Care.com, Zeno Group, Tapestry, Upwork, Hilton, WW, Care.com, Once Upon A Farm and Vice, to name a few.

Step 2: Submit Your Child Care Benefits Form to be Included in the Database

As part of our campaign, we are creating a comprehensive database to capture companies’ child care benefits. Help us ensure that your organization's benefits are included by filling out this form. 

• By submitting this form, you will contribute to our efforts to promote transparency and highlight the importance of accessible child care.

• Responses will be included in a publicly available database we will share on the #ShowUsYourChildCare website in the weeks after campaign launch. (This database will be similar to theSkimm’s #ShowUsYourLeave database.)

If you have any questions please don’t hesitate to contact us!

Thank you for your participation!